Coinbase, the largest cryptocurrency exchange today, is now the fastest trending app on the Apple App Store.
After gaining its footing with crypto-insiders quite some time ago, it seems that Coinbase is going mainstream after reaching #74 in the US App Store.
This rapid growth has coincided with a huge surge in the price of Bitcoin, though it is not currently known which is the cause and which is the effect. It is certainly possible to imagine that as Coinbase goes mainstream, investors who were previously incapable of buying Bitcoin (from a technical knowhow standpoint) are now flooding the market. Conversely, one would believe that as the price of Bitcoin skyrockets, more people would be searching for the best way to invest.
The truth is probably that both are occurring, feeding into one another. In other words, the investor pool has grown, either way.